Our Vision

We are a family owned apparel company, full of passion. Fueled by a wild + free spirit on a mission to live the best version of the American dream. Started in 2022 in the Midwest with big dreams to create not just a brand, but a lifestyle. We strive to live our Pure Standard and leave our mark. We inspire you to become the Pure Standard of yourself. Take the risk, dream bigger, and never take no for an answer. We hope you love wearing our designs as much as we love creating them. Welcome to the family. The Pure Standard family.

Check Out Some of Our Reviews

  • Julie - Waco, TX

    "If you're looking for a new lifestyle brand to represent, Pure Standard is the one!"

  • Tyler - Athens, GA

    "This brand represents everything I stand for, and I especially love their hoodies!"

  • Paul - Denver, CO

    "This is some of the highest quality apparel I have put on before! I highly recommend."